Pink, S. (2021) Doing Sensory Ethnography. 2nd edn. London: SAGE.




Pink’s Doing Sensory Ethnography formalises sensory research as a rigorous method for studying experience, knowledge, place and memory. Its iconic idea is that ethnographic knowledge is not produced through sight and speech alone; it emerges through smell, touch, movement, sound, atmosphere, media, imagination and embodied participation. The theoretical contribution is to reposition ethnography within multisensory and non-representational debates, treating perception as situated, relational and interventionist rather than as a passive recording of cultural facts. Methodologically, the book provides principles for sensory research, from interviewing and participation to mediated documentation, interpretation and representation. Its conceptual operation is sensory knowing: knowledge is produced through embodied encounter and reflexive engagement with the worlds being studied. The bridge to the wider field connects anthropology, sociology, geography, media studies, design research and visual methods, making sensory ethnography a methodological infrastructure for analysing lived environments.