YOUTUBE BREAKFAST : MARCO FERRARI

"YouTube Breakfast" explores how the accumulation of digital content on open platforms like YouTube

Itis conceived as a rhizome, where each video becomes a node of transdisciplinary knowledge, connecting disciplines such as art, architecture, philosophy, social theory, and emerging epistemologies. Using video content as a tool for knowledge expansion that challenges the linear structure of traditional educational models, moving towards rhizomatic and non-hierarchical learning.The course is organized as an open environment where participants share one YouTube link daily, with each link acting as an open pathway for personal exploration and a “door” to new ways of thinking and seeing the world. Methodologically, the project does not focus on creating thematic playlists across multiple fields but on sharing the most intriguing aspects of art, architecture, philosophy, and science, which expand as new participants add their contributions. The course has no script or predefined structure: instead, it is built from the intuition of the sharer, who uses the voices and visions of others to narrate ideas, thus generating a transdisciplinary space that moves between the personal and the collective. The project is based on the idea of teaching as disruption.“Not teaching” as a means of teaching, where no imposed guide exists. Instead, there is a network of connections that allows knowledge to unfold rhizomatically, challenging traditional pedagogical structures. By trusting in the voice of the videos and the knowledge already available within them, "YouTube Breakfast" proposes that it is not necessary to transcribe or transform what is already there but rather to open paths for each participant to create their own journey of exploration and learning.