Wednesday, June 1, 2011

11.404 PHILIP KOTLER




PHILIP KOTLER AMERICAN ECONOMIST. RESEARCH IN MATHEMATICS AND IN BEHAVIORAL SCIENCE. PROFESSOR KOTLER'S BOOK, MARKETING MANAGEMENT, IS THE WORLD'S MOST WIDELY USED GRADUATE LEVEL TEXTBOOK IN MARKETING. HIS OTHER TEXTBOOKS INCLUDE PRINCIPLES OF MARKETING AND MARKETING: AN INTRODUCTION. KOTLER DEVELOPED NEW CONCEPTS IN MARKETING INCLUDING DEMARKETING, MEGAMARKETING, TURBOMARKETING AND SYNCHROMARKETING. HE BELIEVES THAT MARKETING THEORY NEEDS TO GO BEYOND PRICE THEORY AND INCORPORATE THE DYNAMICS OF INNOVATION, DISTRIBUTION AND PROMOTION SYSTEMS INTO ANALYZING, EXPLAINING AND PREDICTING ECONOMIC OUTCOMES. WIKI. VIEW HISTORY.

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